This year’s Detroit Motor Show premiered the new BMW 6 Series model range which included BMW 6 Series Convertible, Coupe and Gran Coupe, as well as the new BMW M6 Coupe, BMW M6 Convertible and BMW M6 Gran Coupe high-performance models.
They were also joined at the North American International Auto Show (NAIAS) by the cutting-edge BMW i models and innovative services encompassing the world of electric mobility.
The prototype of a drive module for electric hydrogen fuel cell drive systems were presented for the first time. And BMW ConnectedDrive showcased its over-the-air regular automatic map updating technology.
The combination of intoxicating sports performance, majestic ride comfort, a luxurious interior ambience and innovative equipment features marked out the members of the BMW 6 Series line-up as they met the highest expectations of a sporting luxury car in terms of driving dynamics, comfort, advanced technology and imposing elegance. Supreme power development, impressive refinement and exemplary efficiency were attributes shared by all of them.
Following the successful launch of the electric-powered BMW i3 and the BMW i8 plug-in hybrid sports car, BMW i is now extending its range of services focusing on every aspect of electric mobility and rolling them out internationally. With the BMW i3 and BMW i8, BMW i offers customers not only a choice of electric vehicles, but also far-reaching complementary products to ensure the cars provide long-term service. ChargeNow, for example, is a charging and payment service which is enjoying continuous expansion – thanks to the addition of new fast-charging stations – and which supports international roaming.
BMW i drivers who are reliant on a permanent parking space with a charging facility will find a suitable solution in ParkNow LongTerm, while the ParkNow web and app-based service helps drivers to find a space as and when they need one while out and about. ParkNow offers car park and roadside parking spaces in hundreds of cities across North America and can filter the results of searches according to price, distance and the availability of services such as charging stations and car washes.
DriveNow offers car-sharing options for more than 350,000 registered customers in the USA and Europe at the latest count, and another international rollout is now in the pipeline. And finally, “Second Life” pilot projects in the USA, Germany and China allow lithium-ion batteries from BMW i vehicles to be used as stationary energy storage devices after their service life on the road.