“Hooked” the new-age jamdani handwoven collection was showcased at the Lakme Fashion Week ’14.
-The collection is inspired from the hardworking, poverty stricken fisher women of Vietnam.
– Entirely handwoven placement jamdani patterns are used.
– All garments have been handwoven according to their silhouette, nothing is printed.
The idea is to make handwoven traditional fabrics more edgy, fun and contemporary by giving them a new-age look and feel for a global appeal.